Marketing Blogs

Here are some of our favorite blogs from the Marketing world....

  • March Break 9 Mar 2010 | 10:58 am Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist Image

    Even the most ultimate road warrior and digital nomad needs a break every now and then.

    Sure, the latest tech can help you get down to work wherever you are. But time on the road (and in the air) is also the perfect opportunity to let loose and play. Sudoku was never my thing, and lugging around a hardcover of Dan Brown's latest just isn't in the cards. So, in the spirit of March Break, here are two of my favourite ways to kill time when not strapped to e-mail or grappling with a smartphone:

    1. Foursquare. Have you ever dreamt of becoming the mayor of Yorkville or Yaletown? Now is your chance. One of the hottest games, applications and online social networks - yes, it's all three and more - is Foursquare. This app for the iPhone, BlackBerry and Android phones (though it…

    2. The factory in the center 9 Mar 2010 | 2:24 am Seth's Blog

      Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get power.

      That metaphor extended to the people working in the factory. Each person was hired and trained and arranged to maximize output. The goal was to engage the factory, to feed it, maintain it and have it produce efficiently.

      Distribution was designed in sync with the factory. You wanted to have the right number of trucks and drivers to handle whatever the factory produced and to get it where it needed to go.

      Marketing was driven by the factory as well. The goal of marketing was to sell whatever the factory could produce in a given month, for as much money and as little overhead as possible.

      And things like customer…

    3. Pictures from my trip to the Winter Olympics 17 Feb 2010 | 3:32 pm How to Change the World

      Having a great time in Vancouver. If you want to see how great, check out my pictures from Day 1 and Day 2.


    4. 10 strategies for building a credible sustainable brand 13 Nov 2009 | 10:06 am Fruitful

      I recently conducted a webinar on 10 Strategies for Building a Credible Sustainable Brand in conjunction with Sustainable Life Media. While I'll never again agree to develop an hour's worth of new content with 1 week's notice (!), I appreciated the opportunity to pull together a fairly comprehensive set of strategies that help brands build credibility from the ground up and minimize the risk of greenwashing. The 10 strategies include:

      1. Be proactive

      2. Be transparent

      3. Know your limits

      4. Be relevant

      5. Borrow credibility

      6. Leverage brand strengths

      7. Create a brand strategy

      8. Be consistent

      9. Educate

      10. Engage

      This list gives some good fodder for future blog posts, so stay tuned.